Cheap advertising - Fact or fiction?Empty your piggy box... You will be surprised, how much cheap advertising it will buy you. Humble Miss piggy may save your Spanish business during recession. Just now, also learn effective marketing from Mnumsan, the Rottweiler puppy...
Rottweiler, marketing expert for cheap advertising
Why should you plunder your coin box? The following happened: A friend of mine with a holiday home in Tenerife was short of space. She always is... She mentioned to have some garments, she wanted to get rid off. She told me, she would take them to my used clothes shop. By the way, it specialized in used baby clothing, above all. That's a hot commodity. Right? I never heard of any such shop in La Longuera Tenerife North where I live.. "Oh the one next to the little barber!", she exclaimed. Can you believe this? The shop was supposed to be 5 minutes from where I live. "My new 2nd hand shop" was said to be in my road. Why had I not seen it? Why not heard about it? Why was no advertising whatsoever done for such promising business? There is no excuse for such neglect. This used clothes retail outlet was rather unknown.Of course, I checked out this shop called Tienda in Spanish, very soon; it made me so curious. The shop was indeed, where my friend told me. A nice, neat little shop, really...
I simply had never discovered it. It was small and tucked between other little businesses that stole the show. I would always walk on that side of the road in a hurry. My eyes were forever checking out traffic by the zebra crossing opposite this new Tienda. I never spotted it because of neglect of even cheap advertising. Meantime, it had been there for 2 months. Call me a blind hen or a blind chicken... The fact, that I may walk the streets with my mind elsewhere, is not the point here. What counts is, nobody I spoke to, after that, had ever heard of this place, either. Tenerife's business Spain success of town?The used baby clothing really lost out.All that was needed was cheap advertisement online. Many South American immigrant mothers would have come all the way from the capital Santa Cruz to shop there. They count their pennies for used items. They give them more value for money. Used baby clothes missed the advertising train.Just figure, this used baby clothing shop... It had plenty stuff for children. All on commission, by the way... It had the odd garment for adults... The charming, beautiful shop owner didn't lack PR skills either. Everything seemed to be going for this small Tenerife business.
Bad excuse for business failure:The owner of Tenerife's stranded business Spain told me, there was not enough demand for her used articles. Yes sure, while hardly anybody knew, it existed... I cannot put up with what happened to this new Tenerife business for lack of advertisement. Any business takes time to develop. New trends for consumer demand to buy used clothes don't fall from the sky. Marketing is needed. The easiest is to advertise online. Rottweiler Marketing Guru from Zululand. He pees at tires.
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