New business idea La Longuera to learn from.

Tenerife business of this suburb of Los Realejos had a few new ideas, certainly.

As usual, special goods or sales were displayed in the
street La Longuera. However, the only novelty was to make children contribute with business ideas.

Now, some of its shops are open until late in the afternoon, contrary to the initially envisioned times until 2.p.m.

Also, its residents may sell private goods in the road on that day.

Working from home moms and students can put their home made jewelry or whatever for sale.

So any new business idea is welcome.

It's the lady with a red long skirt.

She didn't have a workshift at the nearby bakery on that day.

Obviously, she celebrated the day with a street lunch from a nearby bar.

A big attraction for visitors were cheap Paella dishes served in makeshift pavement restaurants while drinks were on special.

La Longuera Tapas at number 56, which are renovating right now, was one of them.

By the way, Tapas Longuera merits to be a start-up point for the next Tenerife Tapas route. I also love their tapas and forgot to say so in Tenerife restaurants.

Viva the street cafe in La Longuera without passing cars. If this was to stay, that would be fantastic. However not everybody agrees with my new business idea.

The owner of the hardware shop Marsan told me that people will stop coming to the shops when they can't park their cars in front of them. So what?

A park house or parking ground is needed. There's ample space when you walk two minutes up El Monturio road.

However possibly, whoever owns it wants too much money for that ground. What a pity if that was the case.

Admire the teenage business beside. In fact, one of the commercial novelties was to encourage school children to also sell what they had made. In fact, La Longuera schools are trying to interest kids to find a new way to do business.

Tenerife´s good climate helps many a new business idea in the street. It brings out the crowds of browsers, shoppers and even thinkers. Perhaps, one or two may get new visions
of commerce for years to come.

A table dance idea

However it remains to wonder, if the two table dancers who seemed to have had some of their own musical equipment may not have gained a business idea, as yet. There wasn't any turned over hat on the floor for collecting coins, though. Those kids were dressed with swimming trunks, as the Tenerife weather Los Realejos still showed 27 degrees Celcius on my scale by midafternoon on that autumn day.

New idea for business boost La Libreria Longuera

He also must have thought that he needed a more catchy name outside. He picked 'Malva y Chocolate' as part of his new shop logo. Why? It was 'Libraria Longuera' before, but everybody knows his good stationary products and office services.

He rebuilt the shop inside. Take a seat in its rear now and feel like in
an unusual nightclub. A stunning mountain bike is parked there on the side. Buy yummy cakes at a big counter in the shop entrance. Get ice cream take-away by its built-in kiosk. No need to enter for it. Purchase a magazine, a newspaper, stationary, toys, books and maps. However, the big difference is in the street. His shop front is now much more attractive. There are always some customers taking a coffee, a hot chocolate with Malva or eating cake or ice cream, you name it.

Why did this new business idea help the owner to make more money?

He made the effort to decorate his shop front very well. He picked a basic brown which is complemented with beige, purple, pink and white. Even three hanging flower baskets and table decor match in a stunning way. This decoration sets it apart from all other bars and cafés of this road. What also helps is that the man sells quality. There is another shop called 'la Vendita' in Puerto de la Cruz. Its owner implemented slightly different, brilliant new business ideas, earlier on in 2011. However, César, a friend of mine, remarked the other day that that shop with bar was not attractive enough by its street front to draw anybody inside or for sitting down.

You see that little change can make a big difference for Tenerife business, such as in La Longuera or anywhere on the island. That's why nobody must just say that times are bad, although we are in Recession. My Longuera neighbour with his swimming pools shop where he also offers dry tech services (you see again two business fields in one) says that there is no Recession for him. He believes that plenty people with money are still around. However, he also offers services which are unusual.

A new idea for business or not?

Not every new business idea uses meaningful, effective outside business design. Discover, why simple, natural pumpkin decorating was used like street art for a Maastricht restaurant in the Netherlands.

A town business vision

A new company of Los Realejos had a boot at the Longuera street party. Pamphlets based on a new business idea were on display. Book a sightseeing tour with them for a group of eight and it's for free. Do a course with them to become a tour guide for los Realejos where the idea is to make commerce and tourism join hands.

It's a pity that many of the owners of a holiday home in Tenerife will never know about this, as they only come back in winter.

Call them at 0034 + 922 35 55 42 More information for Spanish speakers This company also offers work shops for learning to be a tourist guide, if I am not mistaken. They also call themselves Escuela Taller 'Empresa (company) activa' Dinamización turística y Comercial which is easy to understand in English.

From new business idea back to La Longuera to discover why this suburb by Puerto de la Cruz is so popular.

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